I’m Bhagyashri — a backend-focused software engineer who builds dependable platforms and polished experiences. Previously SDE II at Amazon Ads, working across creative rendering, ad delivery, and developer tooling.
A look at the product and engineering problems I helped solve at Amazon — from delivery infrastructure to features customers actually see.
Led an initiative supporting HTML-based ad creatives, request-time product selection, and preloaded content for offline rotation — bringing more relevant experiences to devices.
Improved an event-driven ad pipeline serving device advertising, raising fill rate and reducing end-to-end delivery latency.
Led an expansion of sponsored tile placements across content categories, coordinating delivery with approximately 10–15 engineers.
Helped modernize device-side ad profile refreshing, reducing the time needed for changes to be reflected from tens of minutes to about one.
Built internal tooling to help engineers find operational signals and investigate incidents faster, combining automation with AI-assisted analysis.
† Figures are approximate, project-level outcomes from cross-functional work. Results are not presented as individual attribution.
Backend-first engineering with enough full-stack context to ship across the product lifecycle.
Designing reliable APIs, services, integrations, and data flows.
Operationally grounded engineering with production ownership.
Working end to end, from services to customer-facing interfaces.
Making teams faster through practical automation and clear execution.
Strong engineering means delivering the feature, knowing how it behaves in production, and being able to explain the tradeoffs.
Understand the problem and the metric before choosing the implementation.
Think about latency, failure modes, observability, and maintainability.
Communicate clearly, align across teams, and own the path to delivery.
I'm a Seattle-based software engineer with 6+ years of experience building advertising features, backend platforms, and internal tools. At Amazon Ads, I worked at the intersection of product functionality and engineering performance — building experiences that needed to be useful, fast, and dependable.
I enjoy translating ambiguous requirements into clear technical decisions, collaborating across teams, and digging into the evidence when something in production isn't behaving as expected.
I'm interested in software engineering opportunities where product thinking, backend depth, and engineering ownership come together.